An American icon, Fender was founded in Southern California and has established a worldwide influence that extends from the studio to the stage—and beyond. Everyone from beginners to the world’s most acclaimed artists have used Fender instruments, amps and gear, making the company not only a revered industry leader but a cultural symbol that resonates globally. Nearly seven decades since founder Leo Fender built his first electric guitar, Fender’s reach transcends instruments and accessories, encompassing a range of innovative digital experiences that fuel musical expression and serve players at every stage–on every stage.

Only the highest quality studio photography is used at Fender. Retouching is done in-house and with an eye for detail.
Products range from low end, over-seas made student models, to Californian hand built, one of a kind works of art.
And all of it passes through the Fender Photo Studio.

Other brands include the ones listed above, all passing through the Fender Photo Studio.

All varieties of instruments and accessories pass through the Photo Studio. The images must be of the very highest quality to showcase the products in the most appealing way. These images are used not only on the Main site, but other sites and marketing materials as well.

Fender Custom Shop is the high end division of Fender, with all the instruments being unique and hand made. Some models reaching into the 100,000 dollar range for a single instrument.
Each instrument is photographed with care and the product is handeled with the utmost care.